Rachel Maddow, MSNBC’s highly rated host, has signed a new deal that will keep her at the network for the next several years, according to people familiar with the matter.

The deal ensures that Maddow — host of “The Rachel Maddow Show” and a linchpin of MSNBC’s prime-time lineup — will remain at Comcast Corp.’s

NBCUniversal News Group as it ramps up its video-streaming efforts.

Maddow, whose show airs weeknights on MSNBC, will continue to host her show on weekdays, some of the people said.

As part of the deal, Maddow will develop a variety of projects in a new partnership with NBCUniversal, the people said, though the details are still being finalized.

An expanded version of this report appears on WSJ.com.

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